HomeNewsWhy diversity and inclusion matter for small businesses in Barnsley

Why diversity and inclusion matter for small businesses in Barnsley

People are all different. We have unique experiences, backgrounds, and ways of thinking. That’s what makes us creative, innovative, and ultimately human. For businesses, embracing this diversity is about more than ticking boxes or doing the right thing. It’s a strategy that can mean better creativity and problem solving, plus build stronger connections.

But why does diversity and inclusion matter so much, and how can small businesses embrace it?


Key takeaways

  1. Businesses embracing different perspectives find more innovation, better problem solving, and stronger customer connections.
  2. The Equality Act 2010 protects against discrimination, and the Worker Protection Act 2023 means companies must take reasonable steps to prevent staff from being sexually harassed at work.
  3. Even simple actions like flexible working policies, unconscious bias training, or inclusive recruitment practices can help create a more welcoming and equitable workplace.
  4. Businesses that prioritise diversity and inclusion tend to perform better financially, build a stronger reputation and create better relationships with employees, customers, and suppliers.

Understanding the terminology

You may have come across terms like DEI (diversity, equality, and inclusion) or EDI (equality, diversity, and inclusion). They’re similar terms but the order of the wording reflects their focus.

  • DEI puts diversity first, aiming to bring different people into the business. The disadvantage is that it can sometimes overlook the need for all employees to have fair and equal opportunities to succeed.
  • EDI prioritises equality or equity. It gives everyone the same chance to succeed regardless of background.

There’s another term you may have heard of too. JEDI, stands for justice, equity, diversity, and inclusion. It’s the cornerstone of B Lab’s operations, the organisation behind B Corp certification.

  • Justice: Addressing barriers to fairness in the workplace.
  • Equity: Treating everyone with fairness, dignity, and respect. This can sometimes mean extra support to level the playing field.
  • Diversity: Recognising and respecting the things that make people different.
  • Inclusion: Creating an environment where everyone feels welcomed, valued, and able to contribute.

The case for EDI in business

Encouraging a diverse workforce means businesses are making the best use of skills and talent. This leads to better creativity, productivity, and understanding of customers.

Those businesses that embed diversity see 25% higher financial results. 76% of job seekers also consider diversity when choosing where to work. Baroness Martha Lane-Fox, President of the British Chambers of Commerce. 1.

However, if we look across the Atlantic, the new US government has pledged to scale back DEI initiatives. These changes are already being seen in the public sector. But look at the private sector and you’ll see many companies evolving or rebranding their policies instead. 2.

Meanwhile, in the UK, diversity remains an ethical and legal priority. The Equality Act 2010 protects individuals from discrimination based on nine characteristics:

  1. Age
  2. Disability
  3. Gender reassignment
  4. Marriage and civil partnership
  5. Pregnancy and maternity
  6. Race
  7. Religion or belief
  8. Sex
  9. Sexual orientation

Unfortunately, despite these protections, 45% of UK adults have experienced workplace discrimination. Ethnic minorities and women are particularly affected. 3.

A 2023 TUC (Trades Union Congress) poll found that two in three young women had faced workplace harassment. This sexual harassment, bullying, or verbal abuse of work led to mental health struggles or even leaving their job. 4.

The Worker Protection Act 2023, introduced in October 2024, places more legal obligation onto employers. Companies must take reasonable steps to prevent staff from being sexually harassed at work.

So it’s clear that legal compliance is important in the UK. But an EDI strategy goes far beyond this. It’s about creating a culture where employees feel safe, valued, and empowered to reach their full potential.


The business benefits of diversity and inclusion

Regardless of company size, there are benefits to creating an inclusive workplace:

  • Access to higher quality employees – A diverse recruitment strategy widens the candidate pool and helps you find skilled people. Inclusive practices make sure employees want to stay with you.
  • More creativity and innovation – A range of different perspectives within teams will bring new ideas and better problem solving.
  • Higher employee morale and retention – An inclusive culture leads to happier, more engaged staff who stay longer.
  • Positive public image – Businesses that reflect society tend to build better relationships and attract customers that value ethical practices.
  • Legal compliance and peace of mind – Compliance with equality laws will prevent costly legal issues and damage to reputation.

10 practical ways to promote equity, diversity, and inclusion

Here’s how small businesses can create a more inclusive workplace:

1. Age discrimination

An example of this is a younger employee being overlooked for leadership roles, or an older worker being denied training.

Practical steps to prevent discrimination:

  • Providing mentorship opportunities between younger and older employees.
  • Using age-neutral language in job adverts.
  • Offering training and career development at all stages of employment.

2. Disability discrimination

An example of this is a wheelchair user unable to access meeting rooms, or a dyslexic employee being penalised for spelling errors.

Practical steps to prevent discrimination:

  • Ensuring offices are wheelchair accessible.
  • Offering reasonable adjustments such as assistive technology.
  • Making recruitment processes accessible to all candidates with options like speech to text.

3. Gender reassignment discrimination

An example of this is a transgender employee being called by their deadname or denied toilet facility access.

Practical steps to prevent discrimination:

  • Respecting employees’ preferred names and pronouns
  • Providing gender neutral facilities.
  • Offering inclusion training to reduce workplace bias.

4. Marriage and civil partnership discrimination

An example of this is a married woman being seen as less committed to work, or an employer denying spousal benefits to same-sex couples.

Practical steps to prevent discrimination:

  • Ensuring equal benefits (eg. parental leave and healthcare) for married and civil-partnered employees.
  • Avoiding assumptions about career priorities based on marital status.
  • Recognising diverse family structures in workplace policies.

5. Pregnancy and maternity discrimination

An example of this is a woman being passed over for promotion due to pregnancy or penalised for taking maternity leave.

Practical steps to prevent discrimination:

  • Offering return to work coaching for new parents.
  • Providing flexible working options.
  • Conducting risk assessments to support pregnant employees.

6. Race discrimination

An example of this is a Black employee being constantly mistaken for another Black colleague, or a South Asian employee facing jokes about their accent.

Practical steps to prevent discrimination:

  • Introducing unconscious bias training to reduce stereotyping.
  • Using diverse recruitment panels to minimise recruitment bias.
  • Introducing anonymous CV screening to remove name-based discrimination.

7. Religion or belief discrimination

An example of this is a Muslim employee being denied prayer breaks, or a Jewish employee struggling to take time off for religious holidays.

Practical steps to prevent discrimination:

  • Offering multi-faith prayer rooms
  • Allowing flexibility for religious holidays.
  • Supporting employees in wearing religious attire (eg. hijabs, turbans, and other religious symbols).

8. Sex discrimination

An example of this is a male employee being discouraged from taking parental leave or a female worker being paid less for the same role.

Practical steps to prevent discrimination:

  • Conducting regular gender pay audits.
  • Offering equal parental leave to men and women.
  • Promoting women in leadership programmes to balance representation.

9. Sexual orientation discrimination

An example of this is an LGBTQ+ employee feeling unsafe to come out or being excluded from social events.

Practical steps to prevent discrimination:

  • Introducing LGBTQ+ inclusion policies and staff networks.
  • Ensuring equal benefits for same-sex partners.
  • Creating safe reporting channels for discrimination.

10. Neurodiversity (Autism, ADHD, Dyslexia, etc)

An example of this is a dyslexic employee struggling with written instructions or an autistic colleague being criticised for poor social skills.

Practical steps to prevent discrimination:

  • Offering alternative communication methods for neurodiverse employees.
  • Providing quiet workspaces for those with sensory sensitivities.
  • Training managers to better support neurodiverse team members.

5 ways to create a more equal, diverse, and inclusive workplace

To create an inclusive workplace environment and business, consider the following steps:

1. Lead by example

Show a commitment to EDI through actions, not just policies. This could include understanding the perspective of employees, suppliers, and customers in under-represented groups before making changes.

2. Encourage open conversations

Create a safe environment where employees can discuss concerns and suggest improvements. Offering training can also help develop an inclusive workplace culture.

3. Collect and analyse data

Set EDI goals, then track performance to understand what’s working and what needs improving. You could include data against each of the nine areas, along with salary ranges, training, and retention rates for each.

4. Integrate EDI into company culture

Ensure EDI is reflected in all business operations from values and policies through to recruitment and product development.

5. Train managers

Equip managers with EDI understanding and the knowledge of how to support diverse teams. This could include training in discriminatory behaviours, different cultures, and unconscious bias.


Final thoughts

Embracing diversity and inclusion goes beyond legal compliance. It’s about building a workplace where everyone feels valued, respected, and able to thrive.

When businesses create an inclusive culture, they unlock creativity and problem solving. They strengthen relationships, enhancing their reputation and attracting both customers and employees.

Driving growth and success through diversity and inclusion doesn’t always mean big changes though. Even small, meaningful steps can create a more welcoming and dynamic workplace where everyone benefits.

Get in touch to learn more about The Business Village and how we support diversity and inclusion.

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References

  1. “Businesses that embed diversity have 25% higher financial results.” https://medium.com/@marthalanefox/dei-to-trump-or-not-to-trump-8443a9263327
  2. No ‘death’ for diversity: How DEI is being rebranded – not disbanded https://nypost.com/2025/02/01/opinion/no-death-for-diversity-how-dei-is-being-rebranded-not-disbanded/
  3. 45% of UK adults say they have experienced some form of workplace discrimination, with that number rising to over two thirds in ethnic minorities. https://www.ciphr.com/infographics/workplace-discrimination-statistics
  4. TUC poll in 2023 found that 2 in 3 young women have experienced sexual harassment, bullying, or verbal abuse at work. https://www.tuc.org.uk/news/new-tuc-poll-2-3-young-women-have-experienced-sexual-harassment-bullying-or-verbal-abuse-work
  5. Disability statistics https://researchbriefings.files.parliament.uk/documents/CDP-2024-0173/Disability-statistics.pdf

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