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Marketing has changed dramatically over the years. It used to be all about adverts in newspapers or on TV and radio, or flyers posted through letterboxes. Now, it’s SEO (search engine optimisation), TikTok videos, Google ads, and influencers telling you what to buy. But that doesn’t mean traditional marketing is dead. The best marketing strategies today combine both modern and traditional methods. In this article, we’ll explore the advantages and disadvantages of both approaches, and why a mix of both is best.
If you've ever heard the term ESG and wondered what it actually means, you're not alone. It may sound like something aimed towards big global corporations. But the truth is, small businesses can find lots of benefits from focusing on ESG strategies too. From saving money, to winning new customers and attracting employees, ESG can help. It’s a practical way to futureproof your business and grow your reputation.
You’d be forgiven for thinking yesterday’s robot dog announcement by Evri, the UK’s biggest dedicated parcel delivery company was an April Fool’s prank, but the business has revealed it wasn’t a barking mad joke and is pleased to confirm it will trial an autonomous robot delivery dog later this year.
